Strategy without tactics, tactics without strategy

Always take the time to have or make a strategy

There’s a story I learned in college. Not sure who actually shared it with me, but working as a product manager makes me remember it from time to time:

Two people meet in the desert:
No.1: Hey, where are you going? 

No.2: Nowhere. Anywhere

No.3: Ok. Then let’s go this way. It’s shorter…

Do you know where you want to go? What you want to achieve? What your goal is? If the answer is no, then it doesn’t really matter which way you’re going.

via Sun Tzu