The more you go against the current, the more you think and do outside the box, the higher the chance to both fail and win big.
You want both those chances. the first one rewards you with learnings and insights.
However, on your way to get these rewards,
Marketing and advertising used for validation and product market fit makes perfect sense.
Pushing for a major campaign when users don’t convert is inefficient or even a waste.
As a product person, you will be exposed to data and arguments based on data on a daily, even hourly basis. It is up to you to identify what is relevant in your given context or problem.
At the same time some of the work or impact that you or your team create cannot be measured immediately or at all. It is up to you to think ahead on how you can measure it.
Most of your peers will approach you in regards to your area or product: a new feature, a small idea, a big problem, a bug, a change, a manager giving an order.
Your attitude and approach with all of them should be the same:
- Why should we build that?
- Why do you think it is important?
- What problem are we trying to solve?
You will not be able to do everything. Only what counts. So make sure it counts.
Ben Horowitz brought this point up in his famous 15 years old article: Good Product Manager / Bad Product Manager.
the focus of the PO should be on the what and why, to define the goal, not the how.
In my first years I focused too much on the how. This led to people getting annoyed and not feeling trusted.
You could say I learned this the hard way.
Read Ben Horowitz’s piece on product managers and management.