In the age where a user’s session using a service is shorter than microwaving popcorn, making the user stop and think when he shouldn’t can be very costly.
Unnecessary means the user:
- stops to think if he selected the right thing
- stops to check
- stops to make sure that he understood correctly
- goes back to see what actually happened
Eliminate anything that produces confusion and unnecessary interruptions in the user’s flow through your product.
Well said by Martin LeBlanc and it stands as a reminder for me. It can be extended to the user experience in general. It should meet and greet and explain itself to the user without any other input from you.
Via Martin LeBlanc
It is because they hire a product that you need to be clear on what job they are trying to solve.
Or as Des Traynor from Intercom phrased it:
“Focus on the job, not the customer”
Clearly understanding the job and focusing on it will also help you identify all your competitors and what the best solution is or could be.
Quote via What people really want.