Don't make the user think

When you make the user unnecessarily stop to think

In the age where a user’s session using a service is shorter than microwaving popcorn, making the user stop and think when he shouldn’t can be very costly.

Unnecessary means the user:

  • stops to think if he selected the right thing
  • stops to check
  • stops to make sure that he understood correctly
  • goes back to see what actually happened

Eliminate anything that produces confusion and unnecessary interruptions in the user’s flow through your product.