Fall in love with the problem, not the solution

Fall in love with the problem

Falling in love with the solution or the product creates bias. The focus is no longer the problem that you set out to solve.

Falling in love with the problem creates focus and leaves you open to different view, perspectives, changes, solutions and alternatives.

Your initial solution or product will most likely change because of this, but your will likely be much closer to solving the problem too.

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