change what people know, not what they do

Focus on changing what people know to change what they do

I think the times when I was most convincing and persuasive is not when I focused on convincing the team or the stakeholder, but when I made sure that they have all the knowledge and are aware of the context.

Most of the time asking the right questions and providing all the insights you have wins the decision for you. It does for me at least.

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