Users hire products to get the job done

Users hire products to get the job done

It is because they hire a product that you need to be clear on what job they are trying to solve.

Or as Des Traynor from Intercom phrased it:

“Focus on the job, not the customer”

Clearly understanding the job and focusing on it will also help you identify all your competitors and what the best solution is or could be.

Quote via What people really want.

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