Not everything that counts can be counted. Not everything that can be counted counts

About what you measure and what cannot be measured

As a product person, you will be exposed to data and arguments based on data on a daily, even hourly basis.   It is up to you to identify what is relevant in your given context or problem.

At the same time some of the work or impact that you or your team create cannot be measured immediately or at all.  It is up to you to think ahead on how you can measure it.

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